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The Business of Marketing

This qualification will give you the skills you need to be an exceptional business leader with quality management skills and exceptional marketing and communication knowledge. Learn how to undertake research for target markets and how to promote, produce and develop a marketing plan for direct and e-marketing opportunities. You will also gain savvy social media skills to highlight, lift and communicate the products and services of a business to the wider community. By completing this dual diploma you will gain two qualifications in just one year and kick start an exciting career in Business, Marketing or Communications. Course details

Industry endorsed

University Pathways

Student satisfaction

LOCATION/S

South Bank

Key dates and info

DURATION

Course details

+61 7 3244 5100

No matter your question,
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How to enrol

Diego Rios

Diploma of Business and Commerce

The teachers here are awesome. They’ve actually worked in the industries they teach, so they’re willing to share with us all the knowledge they’ve gained through the years. I would recommend TAFE as a place where you can get a lot of skills and knowledge. I‘ve learned so much here and I think it will definitely help me in the future.

Diego Rios
Diploma of Business and Commerce
TAFE Queensland Gold Coast

A career that makes good business sense

Develop a broad understanding of the dynamics and principles underlying effective business operations, or focus your studies in the core business fields of accounting or marketing. Accounting students will graduate with the qualifications needed for BAS Agent registration, while marketing students will learn how to develop promotional campaigns for new products.



Start your international study journey today

Wah Yudi, Diploma of Hospitality

After travelling throughout Australia Wah decided to settle in what he considers Australia’s most liveable city, Brisbane. After pursuing his love of hospitality at TAFE Queensland he plans on returning to Bali to run his own café and share the knowledge he’s learnt with others.

Key dates

Provider CRICOS/RTO Code Program CRICOS Code Location Workload Delivery Key Date

TAFE Queensland Brisbane

CRICOS 03020E | RTO 0275

091779F
087229D
South Bank Full Time Classroom 10/07/2017
29/01/2018
09/07/2018
29/01/2019

Entry requirements

  • English Language Proficiency: IELTS 5.5 (no individual band less than 5.0) or ISLPR 2+ on all skills or other - For a list of all English Language test accepted by TAFE Queensland International
  • Academic Requirements: Completion of Year 12 (or equivalent). Non school-leavers must have relevant work experience or qualification that indicates likely success of course completion. For more information on the international education achievement levels equivalent to Year 10 and 12.

Students should be a minimum of 18 years of age. Student visa applicants under the age of 18 will be accepted where they demonstrate that they will be accompanied by a parent, legal custodian or a suitable relative who is aged 21 or over. This arrangement requires the approval of the Department of Immigration and Border Protection.  For more information visit Department of Immigration and Border Protection - Welfare Requirements For Student Visa Applicants Under 18.

Location/s

South Bank
Ernest Street
South Brisbane QLD 4101

Resources required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system Connect and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.

Courses may require different resources, depending on your study location.

Timetable

Timetables may be available online or may be provided to you at your program orientation.

Your timetable may change every semester and you must be able to manage your commitments to ensure attendance at all your classes.

Timetables will be different across TAFE Queensland locations. This is an example of what a course timetable could look like -  

Monday and Tuesday 8.00 am - 4.45 pm and Wednesday 8.00 am - 12.00 pm.

Or

Wednesday and Thursday 8.00 am - 4.45 pm and Friday 8.00 am - 12.00 pm.

Placement

Some qualifications require students to participate in vocational placement to successfully complete and achieve their TAFE Queensland award. If vocational placement is a course requirement it will be organised by your School/Faculty and you will be provided with all the information you need to prepare. Remember you are responsible for ensuring you have met all the requirements to participate in vocational placement.

Confidentiality
During these placements, you may become familiar with information that is confidential to that workplace (for example financial or business affairs, personal affairs and family background of staff and clients, technical information, trade secrets, know-how, formulae, processes, ideas, and inventions). You must not divulge any confidential information that you become aware of during a placement. Breaches of confidentiality will be considered to be acts of behavioural misconduct and may result in disciplinary action.

Units

Diploma of Marketing and Communication

To achieve this qualification you will need to complete 12 units:
Core Competencies: 3
Elective Competencies: 9

Diploma of Business (Marketing and Communications Skill Set)

To achieve this qualification you will need to complete 8 units:
Core Competencies: This Diploma has no core units
Elective Competencies: 8

Stage 1
UNIT CODE DESCRIPTION TYPE
BSBMKG507 Interpret market trends and developments Core
BSBCMM401 Make a presentation Elective
BSBCRT401 Articulate, present and debate ideas Elective
BSBMGT407 Apply digital solutions to work processes Elective
BSBMKG417 Apply marketing communication across a convergent industry Elective
BSBMKG418 Develop and apply knowledge of marketing communication industry Elective
BSBMKG513 Promote products and services to international markets Elective
BSBMKG506 Plan market research Elective
BSBEBU501 Investigate and design e-business solutions Elective
Stage 2
UNIT CODE DESCRIPTION TYPE
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBADV507 Develop a media plan Elective
BSBMKG508 Plan direct marketing activities Elective
BSBMKG510 Plan e-marketing communications Elective
BSBMKG527 Plan social media engagement Elective

Disclaimer

Not all electives available at all campuses

The course cost indicated is for students on an international student visa. If you are visiting Australia on a non-student visa, (e.g.  partner visa, working holiday, employer sponsor etc.) please contact us directly for the price applicable to you.

Costs

Location Cost Duration
South Bank, Brisbane    
Diploma of Marketing and Communication $8,000 6 Months
Diploma of Business $8,000 12 Months

Additional costs

Any required textbooks/workbooks for the program must be purchased by the student at an approximate cost of $350.

Outcome

BSB52415, BSB50215 Diploma of Marketing and Communication / Diploma of Business

Job prospects

  • Account Manager
  • Marketing Coordinator
  • Sales And Marketing Manager
  • Business Manager
  • Marketing Specialist
  • Sales, Marketing And Public Relations Professionals

University Pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas will give you a full year of credit towards a degree with one of our partner universities. That means cutting down the amount of time you need to complete your degree, or even enrolling straight into the second year of your university course.

Our pathway partners include:

Diego Rios

Diploma of Business and Commerce

The teachers here are awesome. They’ve actually worked in the industries they teach, so they’re willing to share with us all the knowledge they’ve gained through the years. I would recommend TAFE as a place where you can get a lot of skills and knowledge. I‘ve learned so much here and I think it will definitely help me in the future.

Diego Rios
Diploma of Business and Commerce
TAFE Queensland Gold Coast

Apply now

Applying to TAFE Queensland International is easy. You can submit an application at any time, but get in early as positions are limited!
Before you apply, make sure that you check that you meet the specific academic and language requirements for your chosen course.
The application process

To support your application, please supply your supporting documents.
These include:

Read the student rules and refund policy.

Enrolment

If your application is successful, we will send you an Offer of Place letter. To accept it and secure your place in your chosen program, you will need to:

After you have accepted your Offer of Place, you will receive your Confirmation of Enrolment (CoE) and with your CoE you can apply for your student visa. You will need to arrange your student visa before you come to Australia.

Please note that International Orientation day is compulsory. Students must attend the International Orientation Day before commencing their studies with TAFE Queensland.

Orientation

At the beginning of each semester orientation events are hosted across TAFE Queensland locations.

TAFE Queensland recommends you arrive two weeks prior to your course start date to allow time to organise and settle into your accommodation and prepare for your studies.

International Orientation which is usually conducted the week before study commences will help answer many of your questions about studying with TAFE Queensland. This comprehensive orientation covers many important topics including

  • Living in Queensland and understanding our Australian culture

  • Accommodation

  • Banking

  • Transport

  • Student safety

  • Learning support

  • Overseas Student Health Cover (OSHC), insurance and medical needs

  • Student Support Services at TAFE Queensland Brisbane

Program specific orientations are also conducted one week prior to the start of study. This is an opportunity for you to meet your teachers and classmates, get to know your campus, and familiarise yourself with your study schedule.

International Orientation details are emailed to you prior to commencing your studies or they can be accessed via the Orientation Schedule.

Last updated on 20 March 2017

Talk to us

+61 7 3244 5100

Industry endorsed

University Pathways

Student satisfaction

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